Hennessy, the number one selling cognac in the world, today announced that Hennessy Black, the latest addition to the Hennessy brand portfolio was named the “Best New Product” in the spirits category by Market Watch at the 2010 Leaders Awards banquet. The dinner, hosted by Market Watch in New York City on September 21, brought together distributor partners and industry leaders from the nation’s most accomplished retailers, honoring the best industry retailers in the country.
“This accolade from Market Watch and Shanken Communications is a tremendous honor,” said Andy Glaser, Senior Vice President Hennessy Business. “The success of Hennessy Black has helped create a fresh sense of energy for the brand establishing Hennessy into new ‘In the Night’ occasions. This award helps to solidify Hennessy’s role as an emerging leader in innovation.”
Launched nationwide in June 2010, Hennessy Black was the brand’s first major product launch since Hennessy V.S was introduced in 1961. Hennessy Black colloquially touted as “Done Different,” noted for its smoothness, complexity and versatility, differs from the brand’s existing line and is a premium, mixable alternative to vodka or tequila. Hennessy Black can serve as the main ingredient in a variety of mixed drinks or can be enjoyed neat. After almost 50 years without introducing a major new product extension, Hennessy Black was developed to help Hennessy break out of the cognac category and into the world of high-energy drinking occasions while still remaining true to the quality and trust that the brand heritage lends.
The award is featured in the “Leaders 2010” issue of Market Watch.
For more information on Hennessy Black, visit WWW.HENNESSYBLACK.COM