Italian luxury car manufacturer, Maserati ropes in German-American model Heidi Klum to star along with its 2014 line-up of stunning wheels. In an attempt to boost the North American launch of 2014 Ghibli, Quattroporte and GranTurismo and marking its 100 years of history, the automaker has issued a 7-page pictorial feature titled Beyond the Swimsuit in Sports Illustrated Swimsuit 50th Anniversary issue.
The campaign is shot by Italian photographer, Francesco Carrozzini and features scenes from a day in the life of famous women like the one starring in shoot. Heidi Klum flaunts her glamorous avatar with a complementing Quattroporte Ermenegildo Zegna Limited Edition, means real business with the Ghibli S Q4 and seeks adventure and thrill posing with the GranTurismo MC Trofeo Race Car.
The supermodel mentioned that “I had a great time driving the new Maseratis for their new campaign shot by Francesco Carrozzini.” While Harald Wester, CEO of Maserati S.p.A spoke about the brand’s marketing strategy, “We started our next 100 years of craftsmanship by kicking off 2014 with the launch of one of the best received Super Bowl commercials “Strike” featuring the all new Maserati Ghibli, and extending the brand to another massive cultural icon, Sports Illustrated Swimsuit 50th Anniversary issue.”
Ghibli is Italian automaker’s first-ever mid-size four-door sports sedan. It packs a Ferrari-built engine under the hood along with a 3.0-liter twin-turbo V-6 that generates 345-horsepower. While the 2014 Maserati Ghibli starts at $66,900, the 2014 Sports Illustrated Swimsuit Issue with Heidi Klum and a range of Maseratis is already on stands and live across the web, mobiles and tablets.
Take a look at Maserati’s first ever TV broadcast feature, Strike introducing its new Ghibli to the American audience. Watch as it walks out of the shadows, quietly walks out of the dark – and strikes.
NYC fashion writer blogging about all things lux. Attending New York University, future Fashionista.