Dior has called upon the American filmmaker and screenwriter Harmony Korine for its latest Dior Addict campaign featuring the Russian model Sasha Luss.
Conceived as a sensorial journey between fantasy and reality, the new video follows Sasha Luss as she makes her way through an enchanted landscape.
While the campaign film was directed by Korine, the stills for the campaign were taken by the famous American photographer Ryan McGinley.
The new campaign highlights the recently updated Dior Addict fragrance line and particularly the new eau de toilette created by nose François Demachy. The fragrance is characterized by notes of Sicilian mandarin, jasmine sambac, neroli and sandalwood.
Alex has written for Vanity Fair, Barrons, Bloomberg and Condé Nast Traveler.