“As Silicon Valley grappled with the brutal economy last year, Gary Bauer decided to gamble. The founder and chief executive of Bauer’s Limousine Service Inc., which provides the fleets of corporate buses that shuttle Google Inc. and Facebook Inc. employees to work, launched a new line of luxury buses last August. Dubbed Wi-Drive, four frills-studded buses were rolled out at a total cost of more than $2 million to woo technology workers to commute in Wi-Fi-enabled buses from San Francisco to points both north and south. So far, the bet appears to be paying off. Despite the recession, Mr. Bauer says the 52-seat buses are running at 60% to 70% capacity and attracting riders from companies like Cisco Systems Inc. He says he plans to branch out the program to Sacramento, Santa Cruz and beyond.” – from WSJ
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