Oscar-winning actress Gwyneth Paltrow is the new face of Coach. Here’s the first look at the Coach Fall 2011/Spring 2012 advertising campaign featuring Gwyneth.

“I grew up in New York City and I’ve always thought of Coach as the quintessential New York brand,” the actress told us. “I’ll never forget getting my first Coach bag.”

The campaign coincides with Coach’s 70th-anniversary campaign. Coach President and Executive Creative Director Reed Krakoff told us that Paltrow has the spirit, energy and elegance associated with Coach Inc.’s leather goods, footwear and jewelry.

The campaign was shot by Peter Lindbergh on a Manhattahn rooftop. Here’s the exclusive behind-the-scenes look at photos from the photo shoot