Gucci has recruited the famous fashion photography duo of Mert Alas & Marcus Piggott to shoot its Spring/Summer 2014 collections, with styling handled by Edward Enninful.
Alas and Piggott worked with a minimalist decor for this latest Gucci campaign. Each piece featured in the campaign pops against a background of vibrant red.
Gucci chose the models Amanda Wellsh (seen on the runway at Dolce & Gabbana and Jean Paul Gaultier shows), Elisabeth Erm (seen in campaigns for Versace, Balmain, Topshop), Tommaso De Benedictis (Cerruti 1881 campaign), and Luca Statscheit as the faces of this collection designed by Frida Giannini.
Colorful and eye-catching, the Gucci collection features a number of geometric and floral prints, as well as provocative transparent fishnet fabrics.