Gucci has announced plans to launch a new made-to-measure collection in June. The collection designed by creative director Frida Giannini in partnership with Italian businessman Lapo Elkann. Entitled Lapo’s Wardrobe, is touted as “a luxury sartorial service for the modern day gentleman”.
The 27-piece collection will comprise 23 looks for men and four for women and offers a new take on Gucci’s existing made-to-measure offering. According to Vogue:
“Gucci’s made-to-measure programme is the pinnacle of our Made in Italy expertise and allows each man to express his own style impeccably,” said creative director Frida Giannini. “Lapo perfectly embodies my vision of Italian style as an attitude, an instinct to interpret fashion in an individual yet sophisticated way. Lapo pays great attention to detail and is never afraid to take risks.”
Alex has written for Vanity Fair, Barrons, Bloomberg and Condé Nast Traveler.