Gucci’s new fragrance, Gucci Guilty, has a trailer for a TV commercial – and interesting concept.

For the spot, Gucci has hired Frank Miller, who wrote such comic classics as ‘300’ and ‘Sin City’ – the latter which he co-directed when it came to the big screen.

The spot stars Evan Rachel Wood and Chris Evans (Marvel’s Captain America).

The spot will debut on the MTV Video Music Awards on September 12.