Gucci has caught up with the trend and is the latest fashion house to jump on the beauty bandwagon. The Italian brand has joined the world of cosmetics by debuting their new line at the Milan Fashion Week.
For over 90 years, the Gucci woman has embodied strength, beauty and magnetic confidence. The Kering-owned brand asserts that today, there exists a comprehensive cosmetics collection worthy of her. Based on the house’s rich heritage and propelled forward by creative vision and cutting-edge technology, every lipstick, every eye shadow, and every compact is an object of desire. The vast collection comprises of Gucci Eye, Gucci Lip, Gucci Face, Gucci Brush and Gucci Nail, which sums up to about 200 products.
Creative director Frida Giannini explains, “For me, beauty and fashion are always connected, One doesn’t exist without the other. Eyes, skin, lips—they’re like accessories, all working together to create an unmistakable look.”
These advanced formulations are complemented by state-of-the-art tools for precision and control, remarkable performance, and high-impact looks that radiate glamour. The line has been designed such that it will be found in a professional’s backstage kit as well as a diva’s everyday beauty bag.
Forbes also reports that based on Gucci’s fabrics and leathers, the color palette includes gold, black, red, ottanio, bronze and copper. Frida worked closely with artistic director and legendary makeup artist Pat McGrath to ensure that the products would be perfect.
Milan flagship store at Via Montenapoleone hosted the launch party of Gucci Cosmetics on September 17 . Frida Giannini celebrated with Charlotte Casiraghi who is the face of Gucci Cosmetic collection. Embodying the distinct style, Miss Casiraghi represents a modern Gucci woman as a producer, writer and accomplished equestrian.
Gucci Cosmetics will be available at Gucci New York Fifth Avenue, Gucci Los Angeles Rodeo Drive, Gucci Las Vegas Crystals City Center, Gucci Dallas Northpark, Gucci.com, Saks Fifth Avenue New York, Neiman Marcus Las Vegas, Saks.com and NeimanMarcus.com in October 2014.