Karlsson’s Gold is a vodka made of potatoes cultivated at the Bjäre peninsula in Skåne, Sweden. You rarely find vodka made from potatoes anymore. Karlsson’s Gold combines premium ingredients with a superior vision and skill to make a wonderful product.
Karlsson’s Gold has a nice body with a crisp bite to it. It goes down easy, without any burning, and leaves a nice warmth and tingle.
Recommend chilling, as it brings out the sweetness and body even more, plus a faint nutty flavor.
And what about the bottle’s unique shape? Here’s Karlsson’s with the story:
KARLSSON’S VODKA is all about content. During the entire course of the product development focus has been on the vodka itself.
As a statement, the first distillation of KARLSSON’S VODKA was poured into a classic laboratory bottle to underscore that it was a trial: could vodka really be made from virgin new potatoes and could the properties of the golden potatoes be transferred to the character of vodka? The idea of using a laboratory bottle came from Hans Brindfors, the renowned Swedish design guru, who decided to emboss the Karlsson’s logo and the classic laboratory measurement on the bottle but stick to the original silhouette.
The first KARLSSON’S VODKA bottle was manufactured at the Saint-Gobain factory in France where the traditions of the glass industry dates all the way back to the 18th century. The mirrors of Versailles were made here as well as the Louvre’s modern pyramid. Today Saint-Gobain is the world’s largest factory for fine glass production and the KARLSSON’S VODKA bottle is not an exception. The bottle was produced using sand exclusively from the Fontainebleau forest to ensure crystal clearness.
After a successful trial period Hans Brindfors decided to progress with a new bottle design for KARLSSON’S GOLD VODKA in 2007. This time he expressed the essence of the product with confidence. Inspired by the golden potatoes, proven to give KARLSSON’S GOLD its character, he designed a bottle with a round silhouette that truly stands out. The label has the golden potatoes printed on the inside to give the bottle a golden shine as it is twisted and poured.
Hans Brindfors’s ability to express the essence of the product in his design of the KARLSSON’S GOLD bottle has received fantastic responses all over the world since the launch in 2008. He has taken the ultra premium vodka back to the genuine product story and the inherent flavor.
The elegant black cap, with its profiled stripes, follows your hand’s movement when you screw it off. The cap conveys a feeling of how easy life can be.
The cap is cast in polypropylene, a recyclable plastic. It is manufactured using a technically advanced three-step solution. To give the cap a visual edge, some parts of it have a shiny luster, some have not.
It is designed by Hans Brindfors of Brindfors Enterprise IG.
Despite his modest attitude, Hans Brindfors is one of Sweden’s best-known art directors and designers, with an international reputation.
He began his career with Arbmans, at the end of the creative and innovative sixties. Later, when working with Carlsson & Broman, he laid the foundation for the Absolut Vodka concept. In 1978, together with two partners, he started the Brindfors Advertising Agency and made important contributions to SAS, IKEA, Hennes & Mauritz as well as many other companies and brand names that were becoming internationally recognized. Brindfors opened agencies in Düsseldorf, Oslo, Malmö, Brussels and Helsinki, and was voted the leading Swedish advertising agency of the eighties.
A few years later, Hans Brindfors was awarded the Swedish advertising world’s finest prize, “Platinaägget” (The Platinum Egg). In 1992, he and his partners sold their company to the British Lowe Group, part of the New York-based Interpublic Group.
Most people would probably have been satisfied with such an outstanding career, and rested on their laurels – but not Hans. On the contrary! Instead, he left the ad agency and started Brindfors Design, from 1999 part of Enterprise IG Group.
And with his creative direction for Karlsson´s vodka perhaps starting a new chapter in the Swedish vodka story.