The news comes by way of an Eric Schmidt tweet posted to his infrequently used twitter account in which he states “Can’t wait to watch the Superbowl tomorrow. Be sure to watch the ads in the 3rd quarter (someone said “Hell has indeed frozen over.”)”. Schmidt’s tweet was really a confirmation of an earlier blog post by John Battelle who cited an unnamed source in saying “Google plans to hit the branded advertising big leagues this Sunday.” It is not clear what ad Google may air. Mr. Battelle said it will be one of the “search stories” ads that the company created last year and has been showing online. That ad, which has already had plenty of spoofs, including this one poking fun at Tiger Woods, was produced by Google in-house mini-agency. Others speculate it may be an ad for the Nexus One.