An extremely rare bottle of Glenfiddich has sold at auction for a record-breaking $94,000.
The bottle of 55 year old Glenfiddich Janet Sheed Roberts Reserve, one of only 11 bottles in the world, shattered the record for the most expensive bottle of whiskey ever sold at auction.
The Glenfiddich Janet Sheed Roberts Reserve was bottled in 1955 to commemorate the birthday of Janet Sheed Roberts, granddaughter of Glenfiddich founder William Grant. Glenfiddich has been slowly auctioning off some of the bottles as a way to commemorate the company’s 125th anniversary. Bottle #1 fetching $72,630 at auction in the UK in December 2011.
The most recent sale – their third of the 11 bottles – was sold at auction in NYC. The event was hosted by actor and environmentalist Adrian Grenier, with proceeds benefiting SHFT Initiatives, the charitable arm of SHFT, which was founded by Mr. Grenier to promote sustainability issues through the intersection of commerce, art & design, and communication.
“We’re so excited to have kicked off our 125th anniversary year in such an unprecedented and memorable way,” said Lindsay Prociw, Senior Brand Manager for Glenfiddich. “Glenfiddich began its history 125 years ago when our founder William Grant cashed in his life savings to pursue his dream of creating the ‘best dram in the valley.’ The distillery he founded is unique because it is still proudly, independently owned by Grant’s descendents, and that makes SHFT the perfect partner for the auction proceeds. They help contribute to the pioneering dreams of others.”