Giorgio Armani has opened a new wine bar in Tokyo located on the top floor of the Armani Ginza Tower. Formally a private, member-only bar, the new space is now a wine lounge open to the general public. Over 300 types of Italian wine are available.
Armani hopes to introduce Japanese shoppers to the idea of the Italian aperitivo, by offering wine and small bites on the top floor and a full dinner on the floor below.
The bar has an attached terrace with views of the surrounding buildings in Ginza.
“Armani as a brand has had some changes, and the aim is to reach more people…we want a large number of people to be able to experience the Armani lifestyle,” said a spokesman for the brand.