Watch as Adam Bryant of The New York Times interviews Susan Lyne, CEO of Gilt Groupe, about where the retail industry is heading in the future:

The print world has always been able to inspire people and give them ideas, but according to Lyne “they could never allow you to make that last piece of it happen which was the commerce part.” Companies like Gilt have changed that in a major way, where “content in the commerce flow can actually help people to make a decision,” she says.