Mulberry is sticking to its British roots by starring the English fashion model, Georgia May Jagger, in its latest Autumn/Winter campaign. One of Britain’s most renowned luxury brands heads to London’s Chelsea neighborhood to capture the mood of the seventies. The younger daughter of Rolling Stones lead singer Mick Jagger channels the look of the ’70s “It” girl Julie Christie against the area’s sunlit red brick buildings. WWD reports that Mulberry’s newest campaign has been captured by the British photographer Alasdair McLellan and the the accompanying video is set to “Just Like Honey” by the British band The Jesus and Mary Chain.
Dressed in tartan, Jagger carries the classic Bayswater, Cara Delevingne Bag as well as the new Roxette and the Mini Jamie bags. The new season’s Jamie, Mini Jamie and Roxette bags will be available in stores and online from September. The campaign was styled by British stylist Melanie Ward with Georgia May presented as a more grown up and demure version of herself.
Georgia May Jagger opened up about her experience, “Shooting the Mulberry campaign was great – it was so nice to be out on the streets of London! Chelsea is such an iconic place, I love the architecture. And of course, Mulberry is such a quintessentially British brand, so it was the perfect setting.”
This season, Mulberry is fascinated by old English houses and how they lived through the decades, changing and evolving with the ebb and flow of times and fashions. For the Autumn Winter 2015 Catwalk Collection they stepped into the enticing world of Georgian interiors, known for their elegance, lightness and stylized flair.
The company’s new chief executive officer, Thierry Andretta, said, “Mulberry is proud to be British, and it is important to keep this spirit of British cool alive as we continue our international growth.” While the ads are already featured on the Mulberry’s site, they will also be featured in the September issue of British Vogue.