Alex has written for Vanity Fair, Barrons, Bloomberg and Condé…
To find out where 105 iconic prestige brands lie on the scale of importance and relevance to Generation Y, L2 asked the panel to name their five favorite luxury brands – unprompted, and having to also rank 105 brands out of a list representing six categories: Auto, Beauty and Skincare, Champagne and Spirits, Fashion, Watches and Jewelry and Hotels.
Top Luxury Brands Among Gen Y Female Consumers:
Chanel
Ritz-Carlton
Four Seasons
Marc Jacobs
Cartier
BMW
Mercedes-Benz
W Hotels
Prada
AudiTop Luxury Brands Among Gen Y Male Consumers:
BMW
Ferrari
Porsche
Lamborghini
Audi
Aston Martin
Four Seasons
Mercedes-Benz
Ralph Lauren
Ritz-Carlton.– from Here
Alex has written for Vanity Fair, Barrons, Bloomberg and Condé Nast Traveler.