Actor Kit Harington, who portrays Jon Snow in the HBO hit series Game of Thrones, has been named the face of Jimmy Choo’s new collection for men. The British actor will star in the campaign for the label’s first men’s fragrance, Jimmy Choo Man, and shoes and bags – in addition to its first men’s sunglasses collection, in partnership with Carrera.

“Kit perfectly embodies the Jimmy Choo man,” Sandra Choi, Choo’s creative director, said today. “He has a natural and alluring masculinity and an effortless sense of style. His cool attitude and smouldering sensuality belie a true British gentleman.”

“I was very excited to be chosen as the face for such a highly regarded brand and to play a role in defining who the Jimmy Choo man is,” Harington added.

The new collection and campaign for Jimmy Choo Man will launch in September.