Something to keep an eye on:
The Financial Times will launch an online version of its luxury lifestyle magazine supplement, How To Spend It, this weekend, hoping to capitalise on a rush to the Web by its advertisers and to reach new audiences.
Howtospendit.com will be sponsored on its Oct. 3 launch by Swiss watchmaker Rolex, LVMH’s (LVMH.PA) Krug champagne and Harry Winston Diamond (HW.TO) among others. The Pearson-owned (PSON.L) Financial Times said it had already covered its launch costs.
“Luxury goods companies have been slower than other industries to move to online, but I think they have very quickly realised the importance of movement,” Ben Hughes, the FT’s commercial director and deputy chief executive, told Reuters. – from Reuters