(Above, Four Seasons President and CEO Kathleen Taylor plants a tree in Costa Rica.)
As Earth week kicks off, Four Seasons Hotels and Resorts is making a global commitment to plant 10 million trees as part of its long term efforts to support sustainability. The 10 Million Trees initiative will now form the cornerstone of the company’s substantial existing corporate social responsibility program.
“For 50 years, our company logo has depicted the annual cycle of a tree, and as we look to the future, its symbolism will translate into concrete action,” says Kathleen Taylor, president and CEO, Four Seasons Hotels and Resorts. “In cultures throughout the world, trees represent growth, prosperity and longevity. They also play a critical role in a healthy ecosystem and a healthy planet. 10 Million Trees is an exciting new program that will have a lasting and positive impact for generations to come.”
The planting has already begun, with more than 35,000 Four Seasons employees in 34 countries digging in to help meet this goal. Visit the new Living Values website at livingvalues.fourseasons.com to follow progress and learn how to get involved.
Starting immediately, Four Seasons will fund the planting of one tree for every Gift Card sold, either online or in its hotels and resorts around the world.
Four Seasons of Preservation: Supporting Sustainability
10 Million Trees is the newest initiative in the company’s longstanding commitment to supporting sustainability. Four Seasons involves employees and guests in the common goal of preserving and protecting the planet and strives to conserve natural resources and reduce environmental impact. Sustainable tourism that enhances and protects the destinations where the company operates is a key focus.
Further details of the company’s programs in the areas of local farming, wildlife conservation, environmental programs, recycling, waste management and energy conservation can be found on the new Living Values website at livingvalues.fourseasons.com. Initiatives include working with local farmers in Hawaii, reducing and reusing waste in Philadelphia, reviving coral reefs in the Maldives, saving elephants in Thailand, reducing plastics in Jackson Hole, Wyoming and supporting sea turtles in the sea around Nevis, West Indies and much more.
Learn more at http://livingvalues.fourseasons.com/
Alex has written for Vanity Fair, Barrons, Bloomberg and Condé Nast Traveler.