Ford unveiled its new Sync in-car technology, putting iPhone apps into its cars.
Need a billion-dollar corporate turnaround? There’s an app for that. Hitching a ride with the fast-paced Internet and consumer electronics industry, Ford Motor Co. on Thursday unveiled new features for its Sync in-car technology designed to turbocharge its financial turnaround and polish the Dearborn, Mich., company’s image to be the Apple Inc. of the car industry. At the Consumer Electronics Show in Las Vegas, Ford Chief Executive Alan Mulally showed off how consumers could soon catch up on Twitter, listen to Internet radio, check movie times and get free turn-by-turn Web maps, using Sync’s 8-inch color touch-screen in the dashboard or voice commands, in Ford’s upcoming lineup of cars this spring. “These are the features that set us apart,” Mulally said in his keynote speech. – From LA Times
Alex has written for Vanity Fair, Barrons, Bloomberg and Condé Nast Traveler.