Stella McCartney has worked with the sportswear super-brand, Adidas, since 2005 to design a collection of high performance sportswear. However it’s only now that their collaboration has made a sturdier identity on the US shore with the opening of their first ever standalone store.
Strangely they have skipped New York, LA, San Francisco and other more popular cities considered to be the best for shopping in the US to settle on 1111 Lincoln Road, Miami. Adidas by Stella McCartney has thrown open its doors to offer a selection of unique pieces from their Spring/Summer 2014 collection.
The 1,000 square-foot, custom-built store will woo sportspeople with an exclusive range of apparels, footwear and accessories for running, gym, yoga, winter sports, cycling, tennis, swim and even surfing. The sleek cuts, precise lines and glove-like fit of the collection echo the exceptional feminine tailoring for which Stella McCartney is known and loved. So all those who were waiting for an irresistible excuse to get fit and take up some form of physical sport activity know where they have to head. Whether you’re looking for comfy gym wear to kick-start your exercise regime or hit the slopes in style this season, fashionable sportswear by McCartney will lift your spirits to stick to your health conscious resolution.
Stella McCartney marks the new launch by stating, “Opening the first adidas by Stella McCartney store in the US is very exciting for me. After our nine year collaboration it’s a milestone for the brand and a natural next step. Miami is the perfect place to showcase the collection focused on style and performance.”
The Adidas by Stella McCartney store will be open Monday – Saturday from 11.00 a.m. to 9:00 p.m, and Sunday from 12.00 p.m. to 9 p.m. The only other exclusive Adidas by Stella McCartney store was opened in London two years back.
NYC fashion writer blogging about all things lux. Attending New York University, future Fashionista.