Step in to Harrods for some fashionable fun, thanks to Fendi. The Italian fashion house has set up a new pop-up at one of the world’s most desired shopping destinations. Inspired by an arcade, Fendi Fun ups the amusement factor, making shopping more delightful.
The ephemeral outpost is outfitted with bright neon lights and animated arcade and vending machines along with outstanding window displays. Ready-to-wear apparels, accessories as well as fur coats and handbags are put up on display at Fendi Fun. The game of shopping gets exciting as shoppers can try their luck at picking up furry purse accessories like Bag Bugs with mechanical claws. Epitomizing the brand’s playful spirit, this kind of pop-up platform is the best way to display the coveted Bag Bugs.
To mark the arcade-themed shopping event at Harrods, Fendi has also launched its newest handbag, the By The Way. Ideal to be carried as a purse or a clutch, it is made available in leather, pony skin and fur.
So those keen to add a new Fendi bag to their closet or others who fancy playing in one of the most luxuriously fashionable arcade can head to Harrods this June.
Take a look at the preview video shared by the brand just before launching the Fendi Fun Pop up Store at Harrods.