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Fendi by Karl Lagerfeld Book Launched At Cannes #Cannes2015

Fendi by Karl Lagerfeld Book Launched At Cannes #Cannes2015

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‘Fendi by Karl Lagerfeld’ book by Karl Lagerfeld looks back at his tenure as creative director of the Roman furrier, which he joined in 1965. The distinctive book celebrates the designer’s 50-year collaboration, billed as the longest relationship in history between a designer and a fashion brand.Fendi_by_Karl_Lagerfeld_Book_launch_cannes2015_1WWD reports that it’s a wooden box full of goodies that comprises of scrapbook with more than 200 sketches of directional Fendi looks done by the designer, a Q&A session and a USB stick with MP4 files that shows Lagerfeld sketching his memories live as he speaks.

Fendi_by_Karl_Lagerfeld_Book_launch_cannes2015During the 68th annual Cannes Film Festival, CEO Pietro Beccari and womenswear creative director Karl Lagerfeld hosted a special presentation of the ‘Fendi by Karl Lagerfeld’ book at the Plage Royale. Following the launch in French Riviera, Fendi reopened its newly renovated boutique at the Croisette in Cannes, which has been redesigned in lighter colors. The shop also highlights the brand’s craftsmanship as well as fast growing ready-to-wear collection. The exclusive launch party which took place on the shores of Cote d’Azure was attended by Fendi-clad celebrity guests like Lily Donaldson, Lindsey Wixson and Kendall Jenner.Fendi_by_Karl_Lagerfeld_Book_launch_cannes2015_kendall_jenner

Published by Steidl, Fendi by Karl Lagerfeld book set will be available at Fendi boutiques and high-end bookstores worldwide from July for a little over $100.Fendi_by_Karl_Lagerfeld_Book_launch_cannes2015_karl_ Pietro_BeccariFendi chief executive officer Pietro Beccari spoke highly about the 81 year old fashion designer and drew a parallel between the brand’s image and the book by adding, “Before Karl joined Fendi, it was a very traditional house doing fur. But he changed it into something very modern, peeling fur, mixing it with other fabrics. He really treated it badly. He took sable, the most precious of all materials, and reduced it to pieces. Nobody had ever dared doing that before. Every page is a provocation and an offense to rationality.”Fendi_by_Karl_Lagerfeld_Book_launch_cannes2015_karl
 Fendi Via WWD