Joan Stern
NYC fashion writer blogging about all things lux. Attending New…
‘Fendi by Karl Lagerfeld’ book by Karl Lagerfeld looks back at his tenure as creative director of the Roman furrier, which he joined in 1965. The distinctive book celebrates the designer’s 50-year collaboration, billed as the longest relationship in history between a designer and a fashion brand.WWD reports that it’s a wooden box full of goodies that comprises of scrapbook with more than 200 sketches of directional Fendi looks done by the designer, a Q&A session and a USB stick with MP4 files that shows Lagerfeld sketching his memories live as he speaks.


Published by Steidl, Fendi by Karl Lagerfeld book set will be available at Fendi boutiques and high-end bookstores worldwide from July for a little over $100.
Fendi chief executive officer Pietro Beccari spoke highly about the 81 year old fashion designer and drew a parallel between the brand’s image and the book by adding, “Before Karl joined Fendi, it was a very traditional house doing fur. But he changed it into something very modern, peeling fur, mixing it with other fabrics. He really treated it badly. He took sable, the most precious of all materials, and reduced it to pieces. Nobody had ever dared doing that before. Every page is a provocation and an offense to rationality.”


Joan Stern
NYC fashion writer blogging about all things lux. Attending New York University, future Fashionista.