The world’s largest and most expensive digital billboard in Times Square, New York is home to Beats x Fendi Pro Headphones. Fendi and Beats by Dr. Dre take over Times Square this festive season to woo shoppers and visitors with their advertising campaign featuring model Pyper America Smith wearing the headphones.The stunning headphones are making noise with the visual treat on the record-breaking billboard located at 1535 Broadway, between 45th and 46th Streets until the end of January. The football pitch-sized billboard screen is strategically placed to be visible from virtually every vantage point in Times Square.Fendi x Beats By Dr. Dre headphones debuted on Fendi’s spring 2015 men’s catwalk in Milan. They are clad in the Roman label’s exclusive Selleria leather and come in a wide color palette from red and yellow to electric blue and brown. Fendi makes it presence felt in form of the FF logo engraved on the side, while the Fendi Roma trademark is embossed on the top of the headphones.Featuring clear highs and deep lows for premium sound quality, the Beats x Fendi Pro Headphones are available for $1,199.