How do you get the urgency of hunger in America across to an audience with lots of options and very little time? Take a celebrity, a real client and a lot of genius from the creative minds at Cutwater—mix them together and you have the new Feeding America PSA campaign, brought to you by the Ad Council. Actors Matt Damon, Ben Affleck, Taye Diggs, and Ana Ortiz are some of the celebrities that helped Feeding America bring this idea to life. These PSA spots feature the true stories of clients served by Feeding America member food banks across the country.
Ben Affleck talks about hunger in America:
Taye Diggs takes on his toughest role yet:
Feeding America PSA with Ana Ortiz: