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Faberge Takes New Jewels Online

Faberge Takes New Jewels Online

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Former jeweler to the Russian Czar is seeking to revive its business 92 years later by selling high-end jewelry online.

Red Hibiscus, an ornate bracelet studded with 2,300 rubies and pink, yellow and white diamonds, can be all yours at the click of a mouse for the princely sum of 385,000 euros (560,000 U.S. dollars). Welcome to Fabergé 2.0. Ninety-two years after the assets of legendary Russian jeweler Peter Carl Fabergé were nationalized, Fabergé has launched a collection of 100 pieces of jewelry, including the alexandrite-, sapphhire- and tsarovite-studded Sadko Sea Horse Brooch, and the sapphire- and diamond-studded Poppy Ring. The price tags range from 40,000 euros to 7 million euros ($58,000 to $10 million) and the pieces are available through a Web site. – From Forbes