Eva Mendes transforms from an actress to an ambassador of ground-breaking beauty products as Estee Lauder ropes her in to represent their New Dimension Transformative skincare collection. The 41 year old American actress, who is a die-hard fan of the New York based beauty company, will front the autumn campaign for the new collection.The newly named beauty of the New Dimension skincare has also shared an image from behind the scenes while the photographer was trying to find her best angle. The new mother also reveals that, “Since my teenage years, I have always admired Estee Lauder, the woman and the brand. I’m excited to represent New Dimension skincare because I can relate personally to what it stands for – the power we have as women to take control and transform our own beauty.”
The Hollywood actress also opens up about her daily beauty regime that includes Estee Lauder’s New Dimension Shape + Fill Expert Serum and New Dimension Expert Tape, new-to-market skincare products that firm, tone and tighten the look of skin for enhanced visible definition, density and confidence-induced perspective. The the products’ glamorous ambassador adds, “My face is changing and I want to be able to embrace that process.”
Also Jane Hertzmark Hudis, the company’s global brand president opinionated about the new range, “Women have many dimensions. The new vision of beauty goes beyond skin to the whole face.” She also added that it’s not about problem-solution, it’s about positive transformation.