Estée Lauder and Opening Ceremony have joined hands to design elegant outfits for 15,000 beauty advidors all over the world. Not only the shoppers but all the staff, trained to assist them will be sporting classic, spectacular outfits that emanate the essence of the brands.
The 14-piece collection distinctively stands out in navy blue, off-white and jacquard for both the genders. This line of uniforms is all set to debut with Estée Lauder’s new flagship counter at Macy’s Herald Square.
Richard Ferretti, global creative director at Estée Lauder states, “It communicates the brand and it communicates the future. Everybody deserves to wear something pretty spectacular and now they will be.” Estée Lauder‘s unshakeable belief that every woman can be beautiful will be personified on both the sides of the counter.
Opening Ceremony founders, Humberto Leonand and Carol Lim, claim, “We really wanted to communicate the quality, the prestige and everything that you associate with the brand. Something classic, timeless, really fresh and modern.”
With New York Fashion Week just around the corner, Opening Ceremony will also debut its show on September 8 in collaboration with Estée Lauder and creative makeup director Tom Pecheux.