Equinox is teaming with co-working operator Industrious to offer furnished office space near the fitness company’s upscale gyms, the latest sign that the office, fitness and hospitality industries are starting to converge.
Operating under the co-brand Industrious at Equinox, the first location will be at 35 Hudson Yards, the same location as Equinox’s 100th Fitness Club and the first-ever Equinox Hotel.
“Equinox is always looking for new ways to empower our community to perform at their best and maximize their lives, so we saw an opportunity to create workspaces that are as inspiring as our clubs. With so many of our members already spending significant time working in our clubs, our partnership with Industrious is truly a natural extension of our brand,” said Jeff Weinhaus, President & Chief Development Officer, Equinox. “The Equinox at Hudson Yards footprint is a true haven for high performance, offering visitors, guests and members opportunities for living, eating, regenerating, working out—and now working—in New York’s most highly-anticipated neighborhood.”
Memberships for the flexible workspace at Hudson Yards will include access to the Industrious national network and best-in-class services and amenities, as well as the option to seamlessly integrate a Fitness Club membership to Equinox Hudson Yards. Guests at Equinox Hotel can also elect to drop into the space for the duration of their stay.
Industrious was selected to be the first workspace provider for the global lifestyle brand after a comprehensive vetting process across the industry. Industrious creates thoughtfully-designed workspaces with hospitality-driven services and amenities, which, in turn, increases productivity and allows its members to thrive; the two companies share an undeniable brand alignment.
“Equinox and Industrious share a simple philosophy: our customers deserve incredible experiences in beautiful places,” said Jamie Hodari, CEO and co-founder of Industrious. “That’s why we’re so excited to bring Industrious at Equinox to Hudson Yards, creating an inspiring workplace experience that draws from the DNA of both brands.”
35 Hudson Yards is a 72-story mixed-use development that will include the world’s largest-ever-constructed Equinox Fitness Club, six floors of office space, the first-ever Equinox-branded hotel, a SoulCycle, and private residences. Industrious at Equinox will occupy 44,000 square-feet across the eighth and ninth floors.
Additional Industrious at Equinox locations are expected to be announced in the future. The Hudson Yards location is set to open Q3 2019.
Christopher Parr, is the Editor and Chief Content Creator for Pursuitist, and a contributing writer to USA Today, Business Insider — and the on-air host of Travel Tuesday on Live at 4 CBS. He is an award-winning luxury marketing veteran, writer, a frequent speaker at luxury and interactive marketing conferences and a pioneer in web publishing. USA Today has named him one of the “Top 10 Luxury Travel Bloggers” — and Madison Magazine honored him as one of the “Top 20 Most Influential People in Madison.”