Bottega Veneta’s Fall/Winter 2014 campaign features British model Edie Campbell posing against colored backdrops, wearing a sheared haircut and Veneta’s graphic designs. British photographer David Sims, who also shot Campbell for the print ads, was tasked for the video as well.

“I am a great admirer of David’s photographs,” says Bottega Veneta creative director Tomas Maier. “We thought that his stark, pared-down aesthetic would be a natural fit with the graphic elements of this collection. The result is very impactful and I was extremely pleased with the collaboration.”