Even when you’re a successful supermodel, it’s not every day you get to pose with your extended family for the campaign of a major luxury brand. But that’s exactly what Lanvin invited Edie Campbell to do.
Of course, it’s worth mentioning that the young British model’s family is a particularly interesting one. Between her mother Sophie Hicks, a former fashion editor at Vogue UK and Tatler who is now an architect, and her grandmother Joan, who was a model in the 1950s, Edie Campbell follows in a long tradition of fashion. W magazine even published a profile of this unusual family in 2011.
Now, for Lanvin’s latest campaign, the supermodel, her mother and her grandmother were joined by her father, brother and grandfather, as well as her younger sister Olympia (who was also seen in the W article). Also in on the fun were the young Campbell sisters’ boyfriends, Otis and Matteo. The entire clan posed for photographer Tim Walker.
Something of a modern reinterpretation of the brand’s signature logo depicting a mother and daughter, the campaign is elegant yet rather lighthearted and offbeat, showing the family members in generally relaxed poses. Another element that adds to the quirky feel: the appearance of Dolly, Edie’s pony, whom she thanked at the British Fashion Awards last December when she was named model of the year.
The campaign also includes a nice surprise: a video directed by Guy Stephens and featuring an unexpected guest… (watch below)
Roger Scoble blogs about the latest gadgets, travel and luxury news. A graduate of UCLA, Roger loves to travel, drive luxe autos and have amazing adventures.