It isn’t new for creative directors and designers to star in the campaigns to promote their label and creations. However its is uncommon to come across a designer promote other brand’s collection and Donatella Versace is doing exactly that! Givenchy’s creative director Riccardo Tisci announced her as the new face of FW 15 Givenchy Family Campaign via his Instagram post. Givenchy_Donatella_versaceHe shared a black and white image featuring him and the Italian fashion designer sporting her signature long platinum locks, both in profile, turned away from one another. The image was accompanied with “So proud and honored to introduce my new ultimate icon: Donatella Versace…FW15 Givenchy Family Campaign MORE TO COME SOON! @givenchyofficial @versace_official#mertandmarcus @mertalas @macpiggott @carineroitfeld #donatellaversace #loveandrespect#givenchycampaign #FW15.”

Donatella Versace made her official announcement with, ‘For my talented friend Riccardo. Together we break fashion boundaries today! – DV’

Featuring the Vice President of the Versace Group, the shot was captured by Mert Alas and Marcus Piggott and styled by Carine Roitfeld.