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Dior Experience at Harrods
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Dior Experience at Harrods

April 2013 brings all things Dior to Harrods in London. Dior lovers will be enchanted with a pop up store, exhibition and cafe at historic Harrods.

The first step in the Dior experience is the pop-up store, which transports the visitor directly to the historic boutique at 30 Avenue Montaigne and the chance to browse the spring fashions. On the fourth floor, the exhibition advances the experience: in a traditional London phone-box done over in the Parisian house’s colors. The Dior café boasts a mixture of British inspirations and house codes: medallion-back chairs typical of the Dior decoration aesthetic, stately tableware and porcelain finely set with gray friezes. The cafe features some of the favorites of Christian Dior, including a parfait of foie gras in Dom Pérignon jelly, a black truffle omelette, a sole meunière and scallops with crab butter. Among the delicacies available to take out are teas and traditional English cupcakes decorated with house codes such as the Bar suit, the Lady Dior bag, and a J’adore amphora.

After the cafe, a visitor can go to the mini theater of fashion. Here you find Dior dresses, scaled-down to perfection by the petites mains in the ateliers at 30 Avenue Montaigne – the same ones responsible for creating the full-size garments for the fashion shows.

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The Dior experience at Harrods lasts only to mid-April. So don’t miss this unique opportunity.



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