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Designers Mine American Heritage for Rags and Riches
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Designers Mine American Heritage for Rags and Riches

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Who would have thought the Dust Bowl would provide us with modern design inspiration.

Varsity sweaters. Newsboy caps. Tweed. F. Scott Fitzgerald’s pals wore them, and now, very likely, so do some of yours. Remember Pendleton, the century-old company that made plaid-wool shirts favored by the Beach Boys? The brand is back. As are argyle sweater vests, checked shirts and shawl-collar cardigans. These styles, whose origins range from Dust Bowl Okies to the habitués of grass tennis courts, are flooding the streets, stores and Paris fashion runways. It started with young people. “Kids are dressing like their grandfathers,” Tom Ott, general merchandise manager for menswear at Saks Fifth Avenue, says, describing the trend that has filled the retailer’s shelves this fall. – From WSJ



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