David Beckham has become the face of a new Scottish whisky. Beckham is partnering with British entrepreneur Simon Fuller in promoting Haig Club Single Grain Scotch Whisky from the House of Haig, the latest from drink giant Diageo.

“The House of Haig has a rich history and I’m proud to be working at the heart of a home-grown brand which has built an incredible heritage over 400 years. Working closely with Diageo, we look forward to collaborating on Haig Club, valuing and treasuring the Haig traditions while reinventing this whisky for years to come,” Beckham stated.

Priced at $65 a bottle, Haig Club has been crafted using a unique process that combines grain whisky from three cask types. It is described as having a clean style, with notes of butterscotch and toffee.

Respected whisky authority Dave Broom is one of the few drinks experts to have tasted Haig Club. He described it as “a hugely versatile spirit, and I expect bartenders will love what they can do with it. Forget everything you thought you knew about Scotch…”