What a brilliant service — Minnesota-based ColorWare offers a customizing coloring service on Leica D-Lux 5 digital cameras. The options are basic endless. You can choose from either 21 Solid Color Tones, 21 Metallic Coatings, or 4 “Pearlize” Colorways, a grand total of 48 option on 8 different elements of the camera. The cost to create your very own Leica D-Lux 5 is $1,200 — or $400 if you send in your own camera.
Product details: The world’s first customizable camera features accents in chrome and uncomplicated distinctive lines, it possesses a purist and timeless modern design. A single glance says it all: It is a true Leica. And now available in your color of choice! Classical elegance meets premium quality materials. Photography with a Leica camera must be one thing above all – a sheer pleasure. And that is precisely what the Leica D-Lux 5 offers with its amazingly simple and intuitive handling and clearly laid out functions.
Alex has written for Vanity Fair, Barrons, Bloomberg and Condé Nast Traveler.