In celebration of its 85 years, Cole Haan has created the ‘Born in 1928’ campaign featuring four personalities, including writer Maya Angelou, photographer Elliott Erwitt, astronaut Jim Lovell and model China Machado, all of whom were born in 1928.

The campaign was shot in New York City at Pier 59 by Daniel Jackson. The black-and-white campaign will launch on September 3. The campaign will show up online, on billboards and in magazines such as of GQ, Elle, Vogue and Vanity Fair.