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Coach rolls dice with Krakoff luxury clothing line

Coach rolls dice with Krakoff luxury clothing line

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Here’s Reuters on the latest with Coach:

The decision by Coach Inc to launch a clothing line named for its creative director Reed Krakoff is a risky one, especially amid a global economic slowdown that may permanently alter consumers’ desires for designer duds and high price tags. Chief Executive Lew Frankfort defended his company’s plan to launch a luxury clothing brand, telling Reuters it was “a perfect time” as consumers rethink where and how they shop. Analysts praised Coach for its strong balance sheet, methodical approach to managing its business, and strong stable of talented designers. But they cautioned that success in selling a handbag does not necessarily translate into success selling clothes — even for a retailer as well regarded as Coach. – from Reuters