Toni Garrn and Liya Kebede join Christy Turlington as the faces of Scandinavian fashion brand Lindex, which has opened its first London store in Westfield, Stratford City.
“Finally, we have opened our first store in the fashion capital of London! We have been preparing for this moment for a long time and I’m very proud. The new store, with our new store concept, looks absolutely stunning and is truly a world-class fashion experience. I’m so glad that we now get to meet new customers who want to invest in our affordable and inspiring fashion,” says Ingvar Larsson, CEO at Lindex.
The brand said that they selected the models due to the good work that they do outside of the fashion industry.
The organizations that they are engaged in are Every Mother Counts, Liya Kebede Foundation and Plan International-Because I am a Girl. To support their commitment, Lindex will sell the #superrolemodel t-shirt in a limited edition from which all profit will be donated to each of these women’s organisations.