Gucci is trying to fight counterfeiting with it’s new collaboration with Christie’s.
On a mission to enhance the brand’s heritage and to fight counterfeiting, especially online, Gucci is announcing a dramatic new strategy in collaboration with the auction house Christie’s. The project includes both the opening of a Gucci museum in Florence next year, in time for the brand’s 90th anniversary in 2011, and an online evaluation process for collectors and clients. “This new service will provide a trusted venue for transactions of vintage Gucci items, thereby avoiding recourse to uncontrolled auction sites such as eBay,” said Patrizio di Marco, chief executive of Gucci, on Monday. – From NY Times