After Miami, Manila, Chicago and Riyadh, Nobu Hospitality has announced plans to open the Nobu Hotel Shoreditch in early 2016, a 156-room property that will be designed in chef Nobu Matsuhisa’s signature “east-meets-west” philosophy.
The hotel is being built at 10-50 Willow Street in the Shoreditch area of London.
“The Nobu Hotel Shoreditch in London is our first European hotel joining our growing portfolio collection of hotels covering select locations in the Americas, Middle East and Asia,” explains Trevor Horwell, chief executive officer of Nobu Hospitality.
The hotel architecture takes inspiration from the area’s industrial environment, with angular lines, concrete balconies, cantilevered steel beams and protruding slab edges. An intimate landscaped garden at the site’s eastern edge is articulated into terraces, seating and planting, and provides natural light and access to the generous lower triple height restaurant and bar space. Food and beverage menus will be developed by Matsuhisa specifically and for the hotel.
Matsuhisa, whose global restaurant empire has the financial backing of Hollywood actor Robert De Niro, made his first foray into the hotel business with the opening of a space in Las Vegas at Caesars Palace.