At Paris Fashion Week, Chanel presented a new watch called “Code Coco”, a surprising creation part way between a watch and a bracelet. Paying homage to the Chanel brand’s heritage, this timepiece stands out with its distinctive style, wrapping around the wearer’s wrist with sleek style.

After the “Première” and “J12” models – now icons of the watch world – Chanel is back with “Code Coco,” a timepiece that shakes up the codes of watchmaking while also referencing the French fashion house’s heritage.

The first striking detail about this watch is the clasp that features on its face, a clear nod to the brand’s signature 2.55 quilted bag, created by Mademoiselle Chanel in February 1955. This swivel clasp can be positioned horizontally or vertically, masking or revealing the time as the wearer pleases.

The flexible steel strap also features the iconic quilted motif – a signature of the French label, now seen in its ready-to-wear collections, on leather goods and even jewelry.

The “Code Coco” watch above all stands out with the way that it fastens around the wearer’s wrist. Rather than using a classic folding clasp, this timepiece furls around the wrist until its two ends meet. In fact, the watch bezel – available in steel or studded with diamonds – is located at one end of the strap, which curls around the wrist to encase the dial at the other end, fastening the watch closed with a click.

This new iconic watch has a steel case and strap, and a steel bezel, available with a plain steel finish or set with 52 brilliant-cut diamonds. It features black lacquered dials, one of which is set with a princess-cut diamond. “Code Coco” uses a high-precision quartz movement.

The French luxury label is also offering an exceptional 18-karat white gold version of its new watch. The case is set with seven princess-cut diamonds, the two dials are set with 136 brilliant-cut diamonds and one princess cut diamond, the bezel is set with 30 baguette-cut diamonds and 34 princess-cut diamonds, the clasp is set with 15 baguette-cut diamonds and the strap is set with 301 princess-cut diamonds.