Chanel bowls us over with the launch of it’s latest Chance Eau Vive fragrance as well as the campaign to celebrate the arrival of the new scent. A new Chance to keep your eye on the Parisian fashion house comes with a wave of energy and a boost of vitality. Chance Eau Vive rolls in playfully with its explosive character and its floral-zesty notes. Created by star perfumer Olivier Polge with Chanel’s Fragrance Laboratory, the new scent features a blended grapefruit and blood orange accord with jasmine and white musk at the base. The French luxury label has commissioned Jean-Paul Goude, the French graphic designer, illustrator, photographer and advertising film director to capture the print and film campaigns for the new Chance.
Jean Paul Goude has added a spin to the campaign by rounding up models like Rianne Van Rompaey, Sigrid Agren, Cindy Bruna, and Romy Schonberger to play bowling with round bottles of Chance Eau Vive. The film shows French beauty Rianne, the face of the scent, stepping up in a bowling alley with a giant bottle of the new Chanel Chance Eau Vive perfume and scoring a strike. The girls are even styled in matching skirts with their respective Chance fragrance colors.WWD also reports that Chanel has set up bowling lanes at Cinema Paradiso, a film-related happening under the atrium of Paris’ Grand Palais.
Discover the interview of Jean-Paul Goude for the new Chanel Chance Eau Vive campaign.