Chanel bowls us over with the launch of it’s latest Chance Eau Vive fragrance as well as the campaign to celebrate the arrival of the new scent. Chanel_CHANCE_EAU_VIVE_campaign_mainA new Chance to keep your eye on the Parisian fashion house comes with a wave of energy and a boost of vitality. Chance Eau Vive rolls in playfully with its explosive character and its floral-zesty notes. Created by star perfumer Olivier Polge with Chanel’s Fragrance Laboratory, the new scent features a blended grapefruit and blood orange accord with jasmine and white musk at the base. The French luxury label has commissioned Jean-Paul Goude, the French graphic designer, illustrator, photographer and advertising film director to capture the print and film campaigns for the new Chance.

Chanel_CHANCE_EAU_VIVE_campaign_1Jean Paul Goude has added a spin to the campaign by rounding up models like Rianne Van Rompaey, Sigrid Agren, Cindy Bruna, and Romy Schonberger to play bowling with round bottles of Chance Eau Vive. Chanel_CHANCE_EAU_VIVE_campaign_2The film shows French beauty Rianne, the face of the scent, stepping up in a bowling alley with a giant bottle of the new Chanel Chance Eau Vive perfume and scoring a strike. The girls are even styled in matching skirts with their respective Chance fragrance colors.Chanel_CHANCE_EAU_VIVE_campaingnWWD also reports that Chanel has set up bowling lanes at Cinema Paradiso, a film-related happening under the atrium of Paris’ Grand Palais.

Discover the interview of Jean-Paul Goude for the new Chanel Chance Eau Vive campaign.