Australian actress Cate Blanchett has signed on to be the new face of Giorgio Armani Parfums. The advertising campaign will be for a new eau de parfum called “Sí”, and will hit shelves at the end of the summer. Giorgio Armani Parfums is a division of L’Oréal Luxe.
The deal has been rumored for a while.
The Oscar-winning actress is currently getting ready to appear in a play in her native Australia at the Sydney Theatre Company.
Alex has written for Vanity Fair, Barrons, Bloomberg and Condé Nast Traveler.