Oscar-winner actress Cate Blanchett is the face of Silhouette Eyewear. The star of Woody Allen’s 2013 film Blue Jasmine poses for photographer Peter Lindbergh in black and white advertisements where she is wearing the brand’s Titan Minimal Art glasses and sunglasses. The campaign was photographed on location in Hollywood, California.

Silhouette, an Austrian luxury brand, provides glasses to Queen Elizabeth II and NASA astronauts.

“Great design for Cate is always simple and functional,” stated a Silhouette spokesperson. “She feels that there’s a purity and simplicity to great design that keeps it timeless. This meeting of minds over minimalist design is one of several reasons why Cate is the perfect choice for Silhouette.”