French luxury jeweler shut the doors of its Fifth Avenue flagship store on 52nd Street only to open the doors of its temporary outpost at 59th Street. For the next two years, shoppers just need to head bit further up north to the new Cartier store to indulge.
The symbolic 52nd Street store has closed down only to undergo extensive renovations as Emmanuel Perrin, president and chief executive of Cartier North America felt it had “outgrown the size of the boutique and needed more space to take care of our clients.” Keen to continue to make their presence felt in Manhattan without any pause, Perrin also mentioned that the new two-story store has high ceilings decorated with chandeliers, oak paneling and glass display fixtures trimmed in bronze.”
Along with jewelry and wrist watches, this latest ephemeral store will also lure clients with two new collections of leather handbags. Christened after the former Cartier jewelry department head, the Jeanne Toussaint line up for women comprises of seven styles made of leather, crocodile, hard stones and metal finishes. Fashion times also states that three creative editions will be sold as limited edition designs along with this new collection. Gear up to grab the $2,260 leather clutch or splurge on the $14,800 limited edition crocodile skin bag.
Men can pick from the Louis Cartier range which includes six bags of which two are limited edition pieces. Ranging from $1,500 to $46,300, the collection comprises of messengers, briefcases and document holders.
Located in the General Motors Building, the new store is close to other jewelry brands like Tiffany & Co. and Van Cleef & Arpels. Bergdorf Goodman and Fairmont’s The Plaza Hotel are also just around the corner of the 59th Street boutique. It is also stated that new site will not fade away after the opening of the original 52nd Street store. It will become a permanent 2nd Cartier store on Fifth Avenue!
Via Fashion Times and Racked NY
