Iconic British models Kate Moss, 40, and Cara Delevingne, 22, have teamed up together for the first time in the new My Burberry fragrance campaign. The campaign was shot by Mario Testino under the creative direction of Christopher Bailey, and features Jeff Beck and Joss Stone’s rendition of I Put A Spell On You while the two British models dance topless under one of Burberry’s heritage tench coats.
Christopher Bailey, Burberry’s chief executive officer says, “My Burberry is the true embodiment of our brand, in scent, in design and in attitude. A fragrance that takes its lead from the iconic Burberry trench has to be outstanding in every way.”
The My Burberry fragrance was created with Francis Kurkdijan, a French-Armenian contemporary perfumer.
My Burberry is available now online at Burberry.com and instore. Go behind the scenes with Cara and Kate’s Burberry campaign shoot with the below video:
Christopher Parr, is the Editor and Chief Content Creator for Pursuitist, and a contributing writer to USA Today, Business Insider — and the on-air host of Travel Tuesday on Live at 4 CBS. He is an award-winning luxury marketing veteran, writer, a frequent speaker at luxury and interactive marketing conferences and a pioneer in web publishing. Named a "Top 10 Luxury Travel Blogger” by USA Today, Parr has also been selected as the official winner in Luxury Lifestyle Awards’ 2023 list of the “Top 50 Best Luxury Influencers and Bloggers in the World.”