Luxury brand Tag Heuer signed Hollywood star Cameron Diaz as the new face of the brand during the opening of the global watch event Baselworld 2012 in Switzerland.
The new brand ambassador appeared at the event wearing the new “Link Lady” that was unveiled by the brand at the show.
“I am thrilled to be here in Switzerland to be a part of the launch of the Link Lady. Throughout my career, I have been very selective about aligning myself with brands. I love the fact that TAG Heuer challenges the rules and thinks outside the box and I’m honored to be associated with such an iconic and forward-thinking brand,” said Cameron at the launch event.
With this, the famous “Vanilla Sky” actress has joined the exclusive circle of Tag Heuer ambassadors, including player Maria Sharapova, actor Leonardo Di Caprio, Formula 1 World Champions Lewis Hamilton and Jenson Button, Chen Dao Ming in China and Shah Rukh Khan in India.
Diaz’s partnership with TAG Heuer will also serve to benefit and raise awareness for programs that empower women.
“I am deeply appreciative that TAG Heuer shares my desire to support women who are not free to pursue even the most basic goals, simply because of their gender. And announcing our partnership on the eve of International Women’s Day makes it even more significant,” Diaz mentioned.
The new Lady Link bracelet is reportedly inspired by the iconic Link bracelet with its S-shaped links with the dials coming in different shades and the edges featuring a light undulating concentric guilloché.