Nice NY Times story on how CEO Joshua Schulman has diversified Jimmy Choo’s brand, helping it thrive in tough economic times.
Diversification often pays off in tough economic times, and it certainly has helped the luxury brand Jimmy Choo, which, like many companies, has not been immune to the sharp global downturn. Better known for its elegant stilettos, Jimmy Choo has been stretching its footwear mix in the past couple of years to include $175 plastic “jelly” sandals and $375 espadrilles in a bid to “dress” women for their entire lifestyle. By the end of this year, the company, which is based in London, plans to bring out a range of Jimmy Choo scarves; add to its handbag line, introduced in 2003; and expand its eyewear line, begun last year. A Jimmy Choo perfume is under development and the company is exploring branded accessories like jewelry, watches and even swimwear. – From NY Times