Shot in London, here’s the first look at the Burberry Spring/Summer 2012 ad campaign, featuring British models Eddie Redmayne and Cara Delevingne. According to Burberry, “The cast reflects different facets and attitudes of the Burberry guy and girl. The campaign reinforces the brand’s heritage in protection from the weather, showcasing outerwear including trench coats and parka.”

“We wanted to capture a moment in the lives of two exciting and inspiring British actors who have been part of the Burberry family for several years. The images reflect the mood of the collection through Eddie’s and Cara’s energy, playfulness and effortless elegance and I have such huge admiration for them both,” said Burberry Chief Creative Officer, Christopher Bailey

Photos © Copyright Burberry/Testino